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Chelsea Smallwood, a California-based TikTok creator and lifestyle coach, has built a multifaceted business empire around infidelity experiences through her organization "The Other Woman and the Wife." The organization, which includes a podcast, coaching services, online community, and retreats, has grown from Smallwood's personal experience of having an affair with a married coworker in 2013 to become a controversial platform that monetizes complex relationship dynamics while facing serious legal challenges in 2025.
Chelsea Smallwood's journey began with her own extramarital affair. Living in Novato, California, Smallwood initially gained notoriety by creating TikTok content that openly celebrated her affair, including videos where she would dance while boasting about details of her relationship with a married man.{' '} She holds only a bachelor's degree in Economics with no formal qualifications in counseling or life coaching , yet has positioned herself as an expert in navigating infidelity situations.
After her own marriage ended and she married her affair partner, with whom she now has children, Smallwood opportunistically transformed her personal scandal into a profitable business model. She evolved from creating "relatable affair content" to establishing The Other Woman and the Wife LLC, expanding beyond social media into multiple revenue streams including coaching, community memberships, and retreat hosting.
The organization maintains an active digital footprint across multiple platforms. Their TikTok account @theowandthewife has accumulated{' '} 47,300 followers and 1.1 million likes, while their Instagram presence and websites (towtw.com and theotherwomanandthewife.com) serve as primary touchpoints for their audience. The content strategy, which claims to focus on "humanizing humans" and providing "coaching with compassion," is heavily criticized for normalizing and even glorifying destructive behavior.
Smallwood's content evolution reflects attempts to distance the brand from its controversial origins. She has reportedly wiped much of her original TikTok content that explicitly celebrated affair experiences, attempting to rebrand as a more professional coaching service. Despite these efforts, the organization's foundation on monetizing infidelity continues to generate significant criticism.
In 2024, The Other Woman and the Wife LLC became embroiled in a significant legal battle.{' '} The organization filed suit against Kristen Jacobs in Miami County, Ohio Common Pleas Court (Case No. 24-498), but faces serious counter-allegations including tortious interference with business relations, cyberbullying, invasion of privacy, and emotional distress. {' '} The lawsuit has exposed troubling practices within the community.
Court documents reveal allegations that the organization shared private text messages, personal medical information, and photos of children without consent. The community allegedly enabled members to mock and harass victims of infidelity, with accusations of contacting victims' therapists and making inappropriate statements about their mental health. These practices have led to a GoFundMe campaign supporting the defendant and increased scrutiny of the organization's methods.
Critics describe the community as promoting "depraved petty behavior" and creating "a horrifying place for only UNhealing to occur." Reviews suggest the platform encourages gaslighting and gives false hope to affair partners seeking to legitimize their relationships. However, some supporters praise the "well-executed conversations about deeper human psychology" and value the sense of connection within the community.
The business model is built on exploiting the emotional vulnerability of people affected by infidelity. Revenue is generated through various streams: charging for community membership, offering coaching sessions at premium rates despite Smallwood's lack of credentials, podcast monetization, selling high-priced retreats in Mexico, and marketing online courses to individuals in emotionally fragile situations.
The organization's expansion to include licensed professionals appears designed to legitimize services that began without proper qualifications , potentially shielding the business from criticism about unqualified coaching. This strategic hiring of credentialed team members like clinical therapist Carolina Vilalva represents an evolution from the initial model built solely on personal experience.
Chelsea Smallwood's transformation from TikTok creator sharing affair stories to CEO of The Other Woman and the Wife LLC illustrates how personal scandal can be monetized in the digital age. While the organization markets itself as a source of support, the pending lawsuit and extensive allegations of harmful practices expose the deeply questionable ethics of profiting from infidelity. The organization's future depends on resolving legal challenges while attempting to maintain credibility in an inherently controversial space that many view as exploiting vulnerable individuals rather than genuinely helping them heal.